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Don’t Worry. It’s SmartStrand®

From the Field to the Floor, It’s Just Better™

Mohawk leads innovation in sustainable flooring with SmartStrand® carpet with DuPont™ Sorona® renewably sourced polymer. In a partnership with DuPont, this carpet exclusively offers fiber made with Bio-PDO™ (the key Sorona® ingredient), which is produced from corn sugar.

By utilizing this new ingredient, 37 percent of Sorona® is being made from renewable resources. This marks the first time that a luxuriously soft carpet offers durability and stain protection, while also making less of an environmental impact.

Why Is SmartStrand Environmentally Smart?

DuPont™ Sorona® plays a major role in the worldwide objective of a renewable economy and represents a new frontier in sustainability. This carpet is environmentally smart because:

• The production of Sorona® polymer requires 30 percent less energy than the production of an equal amount of nylon.

• Greenhouse gas emissions from the production of Sorona® are 63 percent lower than nylon manufacturing.

• This energy reduction results in approximately one gallon of gasoline saved per every seven square yards of carpet.

The superior stain resistance of SmartStrand® carpet is engineered into the fiber and will never wear or wash off, meaning consumers will never need to retreat the carpet with stain protectors after steam cleaning.

And this engineered-in stain resistance reaches new levels of protection, allowing tough stains such as mustard, red wine, and cherry Kool-Aid® to be removed simply with warm water and a mild detergent, or with Mohawk FloorCare™ Essentials. The fiber even resists discoloration from bleach.

It goes without saying that SmartStrand can be found as a major component in inspired homes everywhere.

 

SmartStrand carpets are superior

Kool-Aid® is a registered trademark of Kraft Foods.

 

 

Since 1973, Family Circle magazine has lead the way in achieving recognition, equality, and respect for women's tennis by remaining the lead sponsor of the Family Circle Cup, a 37-year tournament with no shortage of historical moments and legendary players. At Mohawk, we are honored to join this prestigious legacy and take part in the 2010 Family Circle Cup.
 
Don't Worry, It's SmartStrand!
As Seen in Leading Magazines and Home Publications including Elle Decor, House Beautiful, Natural Home, Traditional Home, Better Homes and Gardens, Woman's Day and Fabulous Floors